The challenge
Cast to reflect a diverse range of coffee drinkers. Cast to be diverse in race, gender, age, sexual orientation, and body type.
The approach
A new brand direction needs to take us somewhere completely unexpected. It should open up a small, disruptive crack in our thinking. We start off like a coffee commercial, but we gradually bend this vision of a household name out of shape, and we keep pushing this weird conceit to its ultimate entertaining conclusion.
The Outcome
Director: Walid Labri
Yanga Casting Director: Ricardo Peña
Yanga Casting Assistant: Valeria Pourroy, Valeria Ferrer, Bastián Del Río
Production Company: Lovesong
Release Year: 2024
