The challenge
A new brand direction needs to take us somewhere completely unexpected. It should open up a small, disruptive crack in our thinking. We start off like a coffee commercial, but we gradually bend this vision of a household name out of shape, and we keep pushing this weird conceit to its ultimate entertaining conclusion.
The approach
Want to reflect and share real stories of real people.
The Outcome
Director: Vincent Haycock
Yanga Casting Director: Paulina Maqueda
Yanga Casting Assistant: Fidel Cuevas
Production Company: Somesuch
Release Year: 2021